The Market Research Director will provide analytical and managerial support to the BET Networks (BETN) Corporate Market Research staff in Washington, DC & New York City. The Director will be responsible for analyzing Nielsen Media Research (NMR) data to further understand BETN audiences and competitive influences that impact BET programming (including development, scheduling and acquisitions), marketing and finance. The Director will report to the Vice President Corporate Market Research (WDC), and will provide leadership and direction to the Senior Manager and Manager (2 direct reports). Responsibilities include the following:
Essential Job Duties:
§ Partnering with internal clients, utilizing audience data and trend analyses to inform, support and further enhance the Marketing, Programming and Development efforts of BETN.
§ Developing unique and thorough analyses to positively position BETN in the context of the competitive media landscape utilizing ratings research.
§ Providing leadership and direction on various Custom Research projects using NMR data.
§ Supporting ongoing BETN Ratings Estimates Modeling initiatives.
§ Partnering on the development and communication of internal market research intelligence reports as the expert on the African-American Television viewing audience.
§ Cultivating general knowledge of BETN brands: BET, CENTRIC & BET International.
§ Managing and developing direct report staff.
Skills, Education And Experience:
§ 5-7 years experience in Programming Research/ Market Research and strong Ratings Analysis experience.
§ 3+ years proven track record of management experience; strong leadership skills essential.
§ Experience in and understanding consumer behavior; strong interest in pop-culture, and African-American trends is ideal.
§ Strong analytical and numerical abilities and proven ability to interpret analysis.
§ Must have experience with Nielsen Media Research databases (StarTrak, Galaxy Explorer, NPower, etc.)
§ Proficiency in secondary data is a plus (MRI, Simmons, Scarborough, etc).
§ Solid working knowledge of television and a strong interest in television research is required.
§ Passion for the changing media landscape and trends in consumer behavior.
§ Awareness of current cultural and media trends with respect to the BETN target audience is a plus.
§ Detail-oriented with the ability to work under pressure, handle multiple projects and meet deadlines.
§ Excellent communication skills both written and oral.
§ Possess initiative, professionalism, enthusiasm, and the ability to work both autonomously and as team player across various business units.
§ Proactively operate with a bias toward action and a sense of urgency.
§ Strong organizational skills and the ability to manage competing priorities.
§ Proficiency in Microsoft Word, Excel and PowerPoint.
§ BS/BA in Business Administration or liberal arts preferred; MBA a plus.
§ Some travel is required.
Qualified candidates may submit resume to Resumes@BET.net include DIR-RESEARCH in the subject line.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA) (NYSE: VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
BET NETWORKS IS AN EQUAL OPPORTUNITY EMPLOYER – EOE