The Southwestern Athletic Conference (SWAC) has announced that Toyota will serve as title sponsor for the 2012 SWAC Football Championship at last Monday’s annual SWAC Football Media Day. This year, Toyota will serve as the presenting sponsor of the 2012 men’s football regular season and championship games.

“Toyota is excited to serve as title sponsor of the 2012 SWAC” stated Jim Colon, vice president of Toyota product communications for Toyota Motor Sales, U.S.A., Inc.  “We look forward to continuing our dialogue with SWAC students and alumni who have been overwhelmingly receptive to our Toyota Green Initiative, an environmental education and action program for the African American community.

Since 2009, the Toyota Green Initiative has reached over 50 HBCU schools, campuses and events with a fully-immersive consumer experiential featuring a Toyota hybrid vehicle test drives, a simulated recycling center and eco-friendly games, prizes and exhibits. On select HBCU campuses the Toyota experiential display will include; an environmental service event and a ‘Toyota Green Lecture’ conducted by African American experts on environmental issues.


About Toyota Green Initiative: The Toyota Green Initiative is an environmental stewardship platform designed to empower people to adopt a sustainable lifestyle. The environment is the most valuable legacy we’ll leave to our children. The more we learn about how green issues affect our communities, the better we can shape their future. We’re providing information on green jobs. We’re working with educators, Historically Black Colleges Universities (HBCUs) and environmental nonprofits. Through Toyota Green Initiative’s eco-conscious articles, videos, campus events, and mentoring efforts, we will move forward together towards a greener tomorrow.

About the SWAC: The Southwestern Athletic Conference, Inc. (the “SWAC”, the “Conference”) is organized exclusively for the purpose of encouraging, promoting, advancing, and conducting intercollegiate sports activities and other recreational and not-for-profit activities among the members of the Conference.