The grooming company aimed at people of color, Walker & Co. launches a partnership with an HBCU collegiate sports organization
Bevel is about to be used on a number of athletes’ faces. Bevel is a shaving system designed to prevent shaving bumps and skin irritation, made by Walker & Co., and founded by Tristan Walker. The company just announced a partnership with The Southern Intercollegiate Athletic Conference (SIAC).
“Our mission at Walker & Co. is to make health and beauty simple for people of color,” said Tristan Walker, founder and CEO of Walker & Co., in a statement. “Given the SIAC’s ties with historically black colleges and universities, we jumped at the opportunity to partner with the conference as we continue delivering the best products and customer service to people of color.”
tcs-logoWith the partnership, Bevel becomes the official grooming product of the SIAC. Walker & Co. will coordinate on-site activation opportunities at all SIAC championships and special auxiliary events. The two entities will also collaborate to create digital and social media activation opportunities.
“We are excited to partner with Walker & Co., which is in the vanguard in delivering outstanding grooming products and customer service to people of color,” said SIAC Commissioner Greg Moore in a press release.
The SIAC is an NCAA athletic conference that includes 14 member institutions (Albany State University, Benedict College, Central State University, Claflin University, Clark Atlanta University, Fort Valley State University, Kentucky State University, Lane College, LeMoyne-Owen College, Miles College, Morehouse College, Paine College, Spring Hill College, and Tuskegee University).
The organization sponsors six women’s sports and seven men’s sports and has led NCAA Division II in average football attendance for 13 consecutive seasons.
Entrepreneur Tristan Walker launched Walker & Co. in 2013. His company has raised more than $33 million in funding to date. Walker will be among the impressive lineup of keynote speakers at Black Enterprise’s TechConneXt Tech Summit this Oct. 10-11 at the San Francisco Marriot Waterfront Hotel in Burlingame, California.
This article was written by Samara Lynn, a writer at Black Enterprise, where it was originally published. It is published here with permission.