Business Management major and Rising Senior, Javier High has not missed a beat with his HBCU-based business, Historically Fresh.

CEO and Founder of Historically Fresh, Javier created the vision with the idea of shedding a more positive and creative light on HBCUs with the end goal of ending these negative stereotypes that are portrayed of HBCUs. They believe if you inform and sway the young generation of the impact of HBCUs, they can appreciate more how important of a role they play in the development of our community.

Historically Fresh came to fruition after Javier and his close friend Bari came up with the unique design that depicted his HBCU — Jackson State University as a sweet chocolate bar.

“I also wanted to create a universal symbol that all people that attended HBCUs could relate to. We name that design, Take a bite outta Knowledge.” That Fall semester, Javier did a trial run of his design; putting them on T-shirts and passing them out to a few students. From there his business began to rush throughout the whole campus with demand become so high, he become an official LLC in February 2017.

Since the creation of Historically Fresh, Javier feels as though his mission of delivering the message of the importance of HBCUs through dope clothing has been met.

“The brand has grown tremendously since the formation of my team: Karmeen, Jasmine, Joe, and Tony. We’ve sold to a great majority of the campus and even was featured on the local Jackson News. Our popularity is starting to spread to different HBCUs at a rapid pace and it’s been great.”

Majority of Historically Fresh success has come from their personal connection with the students. The students can see the effort, passion, and work ethic Javier and his team puts in to make their business successful and because of that students support in big numbers.

Within the next five years, the goal is to have Historically Fresh being in every bookstore on a HBCU campus and being worn on every HBCU college tour for High School students.

“I want to cement ourselves as THEE official brand for HBCUs and hopefully open up a flagship store at Jackson State’s campus.” Javier envisioned. 

Historically Fresh will soon be touring various HBCU campuses during the Homecoming season serving as vendors and conducting pop-up show. While also looking to incorporate toddler and grade school gear in the near future.

For all access to clothing from Historically Fresh, shop at

Follow Historically Fresh on Social Media outlets for future updates

Instagram: @HistoricallyFresh


Facebook: Historically Fresh

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Kyle Kidd-Buckner is a 21-year-old, Graduating Senior Mass Communication major from Los Angeles, CA with emphasis in Multimedia Journalism and a minor in Political Science at Jackson State University. He is a proud brother of Alpha Phi Alpha Fraternity, Inc. initiated Spring 2017 into the Delta Phi Chapter where he serves as Associate Editor of The Sphinx. Spring of 2017, Kyle was appointed to the position of Executive President for the Campus Activities Board for the 2017-2018 Academic School year completing his tenure January 2018. He has served as an Author for HBCUBuzz and Collegiate Sports Editor of Black Beat Sports with stories also featured in 7 Hues Magazine and DoerHouse LLC. He currently interns at The Meme Agency as a Public Relations Intern and BYOBSociety as a Marketing Intern and serves as Managing Editor for Watch The Yard. Kyle aims to become a expert in all things media. He was the 2016 National Conference on Student Leadership Scholarship Recipient representing Jackson State in Orlando, FL. Kyle recently Co-Author his first book, "Grown and Gone" a book created to assist high school seniors with their transition into their first independent year as college student. Kyle lives by the life mantra, "I trust the next chapter, because I know the Author..."