Howard University is a place where students are not only encouraged to present their best selves, but also try new things and develop their Howard hustle. “The Hype” is a weekly YouTube series that showcases exceptional movers and shakers at Howard University. In a recent interview on the show, Amara Onwukaeme, a junior Legal Communications major from Atlanta, GA, discusses how she has made it her goal to help women look and feel their absolute best. With the recent debut of The Headline, LLC, a luxury wig and hair company, Amara’s wigs have been seen all over the country.

Originally from Nigeria, Amara grew up in a family full of entrepreneurs. Her father once drove an ice cream truck and her mother worked at Checker’s. Her two older brothers have also started their own successful businesses. As a self taught entrepreneur, Onwukaeme describes her company as selling a lifestyle, saying

“it’s one thing to show up, but there’s another thing to have presence.”

Her original wig company, titled GlamStrandz, developed a strong presence on Howard University’s campus. After only one year of sales, Onwukaeme realized her talents could expand far from wigs. She licensed her company and created a stronger social media presence. In an attempt to keep up with new styles and trends, she developed the concept of having a magazine style promotion release every month.

As her brand is quickly expanding, Amara’s next move is to have social media influencers and celebrities begin wearing her pieces.

To watch the full interview on “The Hype,” click here.