CINCINNATI – October 3, 2017 – From stand battles to the tailgate stadium scene, The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Tampax® and Always®, is on a fashion-forward mission to keep collegiate women feeling confident in their period protection. Four in five African American women (ages 18-35) avoid wearing certain types of clothes during their periods for fear of leaks. The Tampax and Always Radiant Collection is period protection that can keep fashion fierce and collegiate women confident all month long.
In an effort to empower collegiate women across the country to wear what they want, even when they have their period, The Radiant Collection and HBCU Dance Corporation, Inc. have teamed up to host the #RadiantDanceOff. #RadiantDanceOff is a national, online dance competition sponsored by HBCU Dance exclusively for majorette teams at Historically Black Colleges and Universities (HBCU). It was created to give majorettes the chance to show off their moves and demonstrate how confidence is the key to feeling radiant any day of the month.
The winning majorette team will receive new costumes designed by Brea Stinson, a Clark Atlanta University alumna and highly sought-after celebrity costume and fashion designer. Stinson has collaborated with the industry’s top creative directors and wardrobe stylists, creating iconic looks for some of the hottest artists. The school of the winning team will also receive $25,000 to benefit the dance team.
“Working with some of the biggest entertainers in the world, I know how important it is to have high-performance dance gear that is both stylish and functional, something HBCU majorettes can relate to,” says celebrity costume designer, Brea Stinson. “During that time of the month, it can be challenging to feel like your best self, which is why I’m so excited to partner with the Tampax and Always Radiant Collection to inspire HBCU dancers to feel and look confident during their periods no matter what they wear.”
HBCU Dance Corporation Inc.’s #RadiantDanceOff contest will bring the iconic halftime shows from the field to fans’ fingertips, providing HBCU majorette teams with the chance to face off and see who really runs the yard! From now until October 23, HBCU dance teams can submit their best performances on www.RadiantDanceOff.com. Alumni and fans can get in on the action from November 2 to November 15, by visiting the site to cast their vote for their favorite of majorettes. The top five videos with the highest number of votes will be judged to determine the winner. To boost your team’s chances of making it into a top spot, use the hashtag #RadiantDanceOffContest on social media and encourage your network to go to www.RadiantDanceOff.com to vote.
This homecoming season The Radiant Collection will also be on the yard at Howard University from October 20-21, to encourage women to confidently wear what they want homecoming weekend and beyond. On both days, attendees can stop by The Radiant Experience at YardFest and at the Tailgate to receive a style consultation from a top fashion influencer, take selfies in front of the Radiant photo wall, and receive swag items, all while rocking out to music curated by one of the country’s hottest DJs.
“We learned that a quarter of African American women say that they avoid dancing when on their period, an activity that doesn’t have to stop when women are using the right period protection,” said Amanda Hill, Brand Director, North America Feminine Care at Procter & Gamble. “That is why we are so thrilled to partner with HBCU Dance for the #RadiantDanceOff, because the amazing performances by these fierce majorettes encourage African American women to continue dancing and radiate confidence every day of the month.”
For full details, see the Official Rules at http://ra diantdanceoff.com/rules