Beyoncé and couture fashion house Balmain are collaborating on a capsule collection to benefit charity. The idea was conceived at Coachella, when Queen Bey and her dancers wore Balmain looks onstage, inspired by marching-band uniforms of America’s Historically Black Colleges and Universities.
Proceeds from the collection will benefit the United Negro College Fund, following Beyoncé’s $100,000 donation to four historically black colleges after her Coachella set.
. @beyonce announced a partnership with @balmain to release a collection based on her #Beychella performance. All proceeds will be donated to #UNCF. Thank you #Beyonce for turning a music festival into a cultural experience. Items go on sale Friday! #Coachella #hbcu pic.twitter.com/SNskyX3rp5
— UNCF (@UNCF) July 10, 2018
“When she saw all the dancers loving the outfit—and she was loving her own outfit—she realized that what we were creating on stage for her, for all the dancers, was something really impactful,” the designer explained to Vogue.
“I worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyoncé and I, is really a big, big step for fashion and music together.”
The mini-collection — composed of yellow and pink sweatshirts Bey wore onstage and a black tee with the same graphic — will launch July 13 in Paris and will be available the following day on beyonce.com and balmain.com
Creative director Olivier Rousteing said of the collab, “I worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyoncé and I, is really a big, big step for fashion and music together.” The joint message, he continues, is to never stop dreaming.