Former NBA player Isiah Thomas will partner with Miami Gardens’ Florida Memorial University to encourage athletes, entertainers and other success stories to support Historically Black Colleges and Universities.

The initiative will be called “Lift Ev’ry Voice,” which is named after the song “Lift Ev’ry Voice and Sing” that is often referred to as the “Black National Anthem.”

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Thomas will launch the initiative on Tuesday along with FMU Interim President Dr. Jaffus Hardrick. FMU said in a statement that “Lift Ev’ry Voice” is “intended to inspire successful athletes, entertainers and other influential partners to re-commit, embrace and support Historically Black Colleges and Universities.”

Thomas, a two-time NBA champion, was drafted in 1981 by the Detroit Pistons – where remained for his 13-season career as a player. He would later become an NBA and college basketball coach, spending time at Florida International University.

FMU will also appoint a new head coach for its men’s basketball team on Tuesday.