Jackson State University has been known to be a top contender in collegiate football, and that is largely thanks to the caliber of the players. For example, quarterback Shedeur Sanders, son of coach Deion Sanders, has just made HBCU history for his skill on the field. Get the full story from Khari Thompson at the Mississippi Clarion Ledger below.

Jackson State quarterback Shedeur Sanders has signed an NIL deal with Gatorade, making him the first HBCU player to sign with the company.

“I am a leader, I forge my own path and pave the way for others,” Sanders said in a video announcement. “Being a student athlete is a priority from the classroom to the game field. When I chose to attend an HBCU I new I had a responsibility. That’s to win. In just year one, I’m a SWAC champion, freshman of the year, and the first HBCU player to win the Jerry Rice Award.

Jackson State’s Shedeur Sanders runs for a touchdown against Bethune-Cookman during their game at Mississippi Veterans Memorial Stadium in Jackson, Miss., Saturday, Oct. 23, 2021. (Credit: Eric Shelton/Clarion Ledger)

“Being the first HBCU athlete to sign an NIL deal with Gatorade? That’s legendary. Shedeur Sanders. The work has just begun.

Sanders is the son of Jackson State coach and Pro Football Hall of Famer Deion Sanders. He led Jackson State (11-2) to its frist Celebration Bowl appearance and threw for 3,231 yards and 30 touchdowns en route to being named FCS freshman of the year.

Sanders also has NIL deals with Beats By Dre, and Brady Brand. He is the second college athlete, along with Connecticut women’s basketball player Paige Bueckers’, to sign an NIL deal with Gatorade.

“As one of the country’s best freshmen college football players, Shedeur Sanders is another incredible addition to the Gatorade Family,” said Chauncey Hamlett, CMO/VP of PepsiCo Beverages North America, South Division. “In his first year at Jackson State University, he’s already demonstrated the excellence and tenacity Gatorade athletes are known for and we’re excited to partner with him and build upon our commitment of supporting HBCUs and their athletes.”