Juneteenth Weekend in Atlanta, GA

The HBCU experience is so priceless and even better, each HBCU campus has its own flavor. What if it was possible to roll all of those experiences into one, as a homecoming event? There’s a perfect place to capture that one-of-a-kind energy, and it’s in Atlanta. Meet us there June 17-18 for what has been perfectly named as The Big Homecoming.

Created in partnership with 365 Impact, The Big Homecoming will be the HBCU culturefest that you never knew you needed. The co-creators, who met as roommates at FAMU, are changemakers in the entertainment industry and are the perfect pair to curate this amazing experience. Amir Windom is a Grammy Award-winning record executive, while Maurice Slade is a music executive. As a result, their two-day festival will capture the spirit of homecoming, but better. Of course, it wouldn’t be a homecoming without the tailgating, great food and music. But true homecoming fans know they won’t be alone. Jackson State’s own Coach Prime aka Deion Sanders will make an introduction Friday at Clark Atlanta University to kickoff HBCU Impact Day.  Then Saturday, big names are gracing the The Big Homecoming Festival stage at Lakewood Amphitheater Jermaine Dupri, Jeezy, Lecrae, Lil Duval, Montel Jordan and more.

Plus, a few corporate partners will be stepping in to amp up the experience. “The Big Homecoming and 365 Impact is partnering with companies that have a proven record of adding significant value to the African American community, especially HBCUs,” said Windom. “Our shared values with Allstate, Walmart, Spotify and Wells Fargo made the decision to forge ahead easy. It also sets the foundation for what will be much more than a music festival, but rather a true cultural experience.”

Just like an HBCU homecoming, this event is coming with a lot of extras. Part of the creators’ vision is to make this an event that lasts far beyond the weekend. So as a result, The Big Homecoming 365 campaign will be happening year-round across different HBCU campuses. Attendees can expect resources shining a light on financial literacy, health, education and leadership. For example, high school and HBCU students will have access to scholarships, internship offers, and job placement opportunities. 

Attend the event you’ll want to relive again and again. Check the schedule below, and we’ll see you at The Big Homecoming.

Friday, June 17 – Impact Day
(FREE EVENT WITH RSVP) 10am-3pm – Clark Atlanta University
-Kickoff Convocation featuring Deion Sanders, KJ Smith, Reed Shannon and many more 
-Career Fair
-College Fair

Saturday, June 18 – Celebration/Festival Day
11am-10:30pm – Lakewood Amphitheater
-Tailgate Begins at 11am: HBCU Homecoming Vibes, Vendor Village, Food Village, Artist Village, DJ, Games, Performances, Giveaways and More)
-Concert Begins at 4pm: Features Jeezy, Jermaine Dupri, Lecrae, India Shawn, Lil Duval, Montell Jordan, 702 and some SURPRISE GUEST!