This week, the Harris-Walz campaign unveiled a new advertisement titled “Paycheck,” part of a broader five-week media effort aimed at engaging Black voters in seven crucial battleground states: Michigan, Pennsylvania, Wisconsin, parts of North Carolina, Georgia, Nevada, Arizona. The ad seeks to effectively communicate Vice President Kamala Harris’ vision for an opportunity economy that promises to financially benefit Black Americans.
The ad will be strategically broadcast on targeted cable and satellite TV channels, national Black-syndicated radio programs, statewide sports radio stations, and urban radio networks across the participating states. This approach aims to reach Black voters in both urban and rural areas, particularly in less represented markets in Georgia, parts of North Carolina, and Michigan.
The Harris-Walz Plan
“Paycheck” outlines the Vice President’s direct plans to tackle pressing economic issues affecting Black communities, especially as Election Day approaches. The ad highlights key concerns such as soaring food and grocery costs, housing affordability, and the need for financial stability. In her message, Vice President Harris emphasizes her commitment to helping hardworking Americans retain more of their earnings each month through practical measures. These include implementing a federal ban on price gouging for food and groceries and introducing historic down payment assistance of $25,000 for first-time homeowners, significantly benefiting over half a million Black homebuyers.
In contrast to her proposals, the ad criticizes the Project 2025 agenda, labeling it detrimental to Black Americans. The campaign argues that Project 2025 would dismantle essential programs such as Social Security, Obamacare, and Medicaid, terminate student debt relief, and ultimately increase living costs for Black families nationwide.
“Vice President Harris has been clear: she is not taking a single voter for granted and is putting in the work to earn each and every vote,” stated Quentin Fulks, principal deputy campaign manager for Harris-Walz. “As President, she is committed to creating an opportunity economy that provides Black Americans with the tools needed to not just get by, but get ahead.”
