Hampton University is poised to kick off its annual Homecoming celebration, drawing an expected crowd of 25,000 alumni, families, and friends. The week-long festivities, themed “Pirates Island,” are projected to generate a significant economic impact. The university estimates a $3 million boost to the City of Hampton and the broader Coastal Virginia region.

The celebrations, which run through Oct. 28, feature a vibrant lineup of events designed to enhance community engagement while celebrating the university’s storied legacy. This year’s opening event, the Best of Both Worlds Homecoming Student Concert, features R&B sensations Muni Long and Rob 49. Subsequent events include the Escape Alumni Concert featuring iconic artists like Rick Ross, Tamia, and Doug E. Fresh.

“For over 90 years, Homecoming at Hampton University has been more than just a celebration of Pirate pride for alumni and students. It’s an economic engine,” said Hampton University President Darrell K. Williams. “Every year, we see a substantial increase in alumni and their guests who come to reconnect, celebrate, and enjoy our beautiful campus, which in turn benefits local businesses and bolsters the local economy. It is a win-win for the city and the community.”

Other key events include DREAMGIRLS, presented by the Hampton Players, a parade, Pirates Island Tailgate, and an alumni brunch. The festivities promise to drive demand for local accommodations, dining, shopping, and transportation. 

These events celebrate the university and foster tourism. Data indicates that visitors are likely to explore local attractions such as the Virginia Air and Space Science Center and Fort Monroe, the Peninsula Town Center, and the Downtown Hampton district.

The recent United Negro College Fund report highlights the institution’s status as the number one HBCU in economic impact within Virginia. The university contributes $530 million annually to the state’s economy.