In a groundbreaking move for its athletics program, Hampton University has officially launched the 68 Oak Collective, designed as the university’s primary Name, Image, and Likeness platform. This innovative initiative aims to streamline support for student-athletes by allowing fans and donors to contribute directly to NIL efforts, enhancing athletes’ opportunities and overall collegiate experience.
The introduction of 68 Oak marks a significant step forward for Hampton as it embraces the era of NIL. The collective facilitates financial benefits for athletes and reinforces the institution’s dedication to equipping students with vital life skills. Additionally, 68 Oak will be critical in attracting and retaining top talent.
“Since Name, Image, and Likeness became permissible over three years ago, Hampton University has fully embraced this opportunity, supporting our student-athletes in their NIL pursuits,” said Anthony D. Henderson, Sr., Director of Athletics. “This collective will empower our athletic programs to capitalize on both current and future NIL opportunities, propelling Pirate Athletics forward as we compete for championships in this new era of NCAA Division 1 athletics.”
More Than Just Money
The collective is committed to providing education in financial literacy and business skills and to providing access to a wide array of local and national business opportunities.
“This is a very exciting day for Hampton University, our students Athletes, our fans, and all alumni! We will provide financial resources and opportunities for future success on-and-off the field,” remarked Jeff Granger, founder of the 68 Oak Collective. “Setting a learning curve that starts in college on how to manage and invest wisely will change lives as well as prepare these student-athletes for success with financial management and literacy while helping us close the wealth gap.”
Derek Lewis, another Board of Trustee member who played a key role in establishing 68 Oak, emphasized the opportunity for fans to engage. “What an excellent opportunity for fans to become engaged and participate in the lives and success of our student-athletes. They represent Hampton daily on-and-off the field and this will enable us to compete with schools and programs,” said Lewis.
68 Oak prioritizes inclusivity across all men’s and women’s athletic programs at Hampton. By supporting 68 Oak, contributors will foster academic and athletic excellence among Pirate student-athletes
