4. Immerse Yourself in a Creative Wonderland

ONE Musicfest is more than a lineup — it’s a whole world built for the weekend. Multiple stages run at the same time, so you can wander between R&B ballads, high-energy rap sets, and soulful live bands. The festival grounds also feature a marketplace with Black-owned brands selling everything from custom streetwear to handmade jewelry, plus food vendors serving flavors from across the diaspora.

There are art installations, photo opps, and creative activations everywhere you turn. If you’re a student studying media, design, or marketing, pay attention — it’s a living case study in how to create an immersive experience that keeps people engaged from start to finish.