4. Recruiting Just Got More Competitive

The recruiting landscape has already shifted with NIL, and the House Settlement will intensify the race for talent. High school athletes now weigh three key factors: culture, visibility, and pay potential.

HBCUs have the cultural advantage — from the energy of homecomings to the unique traditions on campus. But to keep attracting elite players, schools must also show they can provide opportunities for athletes to build personal brands and secure financial support. Creative NIL deals and media exposure can help close the gap when direct compensation isn’t as high.