5. HBCUs Can Lead With Innovation

The settlement presents HBCUs with an opportunity to think differently. Instead of trying to mirror the financial arms race of Power Five schools, they can lean on their strengths: culture, community, and creativity.

By building alumni-driven funds, partnering with Black-owned businesses, and leveraging the storytelling power of platforms like HBCU Buzz, HBCUs can carve out a unique lane. Rather than competing dollar-for-dollar, they can compete by offering athletes something richer: identity, visibility, and legacy.

The Bottom Line

The NCAA House Settlement is both a challenge and an opportunity for HBCUs. While financial disparities are likely to grow, this new era also gives historically Black colleges the chance to redefine how success in college athletics looks.

By leaning into their strengths and rallying alumni support, HBCUs can ensure that their athletes not only survive but thrive in the changing landscape of college sports.