Your campus. Your people. Your good day.
HBCU Buzz and EMPIRE are coming together to celebrate HBCU life through the Good Day HBCU challenge, powered by Anderson .Paak and Cordae’s “Good Day.”
With Anderson .Paak and Cordae providing the soundtrack, we’re turning the spotlight on the students, traditions, and everyday moments that make each HBCU special. From the energy of homecoming to a quiet win after a tough week of classes, we want to see what a good day means to you.
HBCU Buzz has long been a home for stories from the yard. This collaboration with EMPIRE invites students to tell those stories in their own voices—through music, creativity, and campus pride.
Whether it’s your band taking the field, your friends showing up for you, your favorite campus tradition, or a moment worth celebrating, make it yours. There’s no single way to show a good day.
Create an original video, use the official “Good Day” audio, and share it with #GoodDayHBCU for a chance to win one of three prizes totaling $15,000. Eligible submissions may also be showcased on the Good Day HBCU Hub, bringing campus experiences together in one celebration of HBCU culture.
HOW TO ENTER AND ENTRY RULES
1. Create
There’s no single format. Showcase campus life, traditions, homecoming, game day, music, fashion, food, friendships, academics, or any moment that represents your HBCU experience.
2. Use the Official Audio and Hashtag
Every submission must:
- Use the official “Good Day” campaign audio on instagram or Tiktok
- Include #GoodDayHBCU.
- Follow the campaign’s official entry requirements.
Find the official sound here:
3. Post More, Earn More Entries
The entry period opens October 19, 2026 at 12:00:01 a.m. Eastern Time (ET) and closes November 10, 2026 at 11:59:59 p.m. ET. Participants can submit multiple original videos during this entry period.
Each eligible submission will be evaluated by the judging panel.
4. Keep It Original, Entry Form
If you enter more than once, each submission must be meaningfully different and original. The goal is to reward continued creativity and authentic storytelling, not repetitive posting. After posting your video, complete the Good Day HBCU submission form and include the link to your post.
Submit a separate form for each original video you enter.
5. Get Featured on the Good Day HBCU Hub
Eligible submissions can be collected and showcased on the Good Day HBCU Hub, creating a living digital gallery of HBCU culture and student experiences.
6. Win
On or about November 17, 2026, eligible entries will be evaluated by a judging panel from EMPIRE and HBCU Buzz using equally weighted criteria: originality, creativity, and the entrant’s passion and enthusiasm for HBCU life. The three highest-ranked eligible entries will be selected as potential winners, with a maximum of one prize per entrant. EMPIRE will distribute all $15,000 in prizes directly to the winners.
Each eligible submission is judged on its merits. The campaign is about participation, creativity, and celebrating HBCU culture.
PRIZE STRUCTURE
- Grand Prize — $10,000 Good Day HBCU Scholarship
- Second Prize — $3,000 Academic Success Package
- Third Prize — $2,000 Student Essentials Package
POST IT. SHOW YOUR GOOD DAY. ENTER THE CHALLENGE.
Use the official audio and #GoodDayHBCU, then submit your entry from October 19, 2026 at 12:00:01 a.m. Eastern Time (ET) through November 10, 2026 at 11:59:59 p.m. ET, for your chance to win.
