Among the multiple festivities the Army had throughout the festival the focal point will be on educating young Americans on learning to be more advanced with their knowledge on technology as the future will seem to incorporate more of it to every aspect of life. The Army has been involved in education by giving out more than $230 million in ROTC scholarships last year and $100 million of that went to HBCU students. Also, since 2009, the Army Research Laboratory HBCU/MI program has given more than $19 million to HBCU students for research and other things. With the Essence Music Festival being the largest yearly event for African-Americans to celebrate its culture and music, the platform is ideal for the U.S. Army talk to families and people of all ages about their concerns.