REVOLT TV’s bus tour made its way to creator/co-founder Sean “Diddy” Comb’s alma mater, Howard University, early Wednesday afternoon.
REVOLT, as Diddy described to the Hilltop in his 2013 interview, is a “social by design network that is built to coincide with social media and is directly catered to the millennial generation.” This social by design network is the first to be launched with the merger deal between NBC Universal and the Comcast Corporation to acquire more minority networks and interest.
When we first spoke with Diddy on launch day in October 2013, he shared with us that REVOLT was only available on Time Warner and Comcast channels in Chicago, New York, and Los Angeles. Kenny Burns, REVOLT’s VP of Marketing and Lifestyle Specialist, tells us that that is no longer the case.
“We’re in 22 million homes already. January was the month we reached that mark and by January 15, 2015 we plan to be in 40 million homes,” Burns said.
Diddy stated in October that REVOLT is the definition of social and digital TV. The basic framework of the network is to expand what it means to be a television station while still focusing on bringing back familiar concepts such as broadcasting live music events, showcasing underground artists and filling the gaps of what music networks were in their heyday. But it has left many to wonder ‘has REVOLT kept its promise to reclaim and revolutionize music television?’
“I think REVOLT is going incredible, like all new startup businesses we’ve had challenges like securing partners, but we have two amazing partners in Time-Warner Cable and Comcast. It’s been an amazing experience. We’re actually bringing back music television, music videos, music content and music news,” Burns said.
Since its launch, REVOLT has kept a steady live twitter stream of its programming and events that allows fans and viewers to engage directly with hosts of their programming. REVOLT recently launched “REVOLT Live!” which will air once a day to bring ‘what’s what’ in news and entertainment to their viewers. Along with “REVOLT Live!”, this “social by design” network has launched “Voices of REVOLT”, a program aiming to provide the voice of its millennial viewers. The gaps between its original programming are filled with music videos displaying current artists.
REVOLT’s success, Burns believes, is from the powerhouse names that came together.
