The nation’s largest rent-to-own operator, today announced the appointment of Aubyn Thomas to vice president of marketing.
Reporting to Rita Bargerhuff, senior vice president and chief customer officer, Thomas is charged with leading a full complement of marketing functions, including the integration of Rent-A-Center’s brand strategy, into all marketing communications. She is responsible for planning and executing traffic-driving campaigns, using both traditional and emerging marketing tools.
With over 15 years of leadership experience in brand strategy and customer-relationship management, Thomas recently served as vice president of consumer marketing at Lowe’s Home Improvement where she was responsible for delivery of all consumer and professional marketing programs, including the installation of a new customer relationship management (CRM) campaign-management system with seven new CRM programs. Additionally, she launched a new customer-loyalty program and leveraged leading indicator and trend data to implement a new brand-messaging hierarchy. Earlier in her career, Thomas held leadership positions with organizations such as Macy’s, Caesars Entertainment, Bank of America and Lenscrafters Retail Group.
Graduating with honors, Thomas earned a Master of Business Administration degree in marketing from Clark-Atlanta University, a bachelor’s degree in electrical engineering from Georgia Institute of Technology and a bachelor’s degree in applied mathematics from Spelman College.
