Apply For the Spirited Innovation Lab Program Now Through April 7th!
Pronghorn is working to cultivate the next generation of Black leaders in the spirit industry through their new Spirited Innovation Lab.
Pronghorn is a stand-alone business dedicated to cultivating the next generation of Black founders, executive leaders, and entrepreneurs in the spirits industry. With the Spirited Innovation Lab program, Pronghorn seeks to provide opportunities for Black Americans in the beverage industry.
The Spirited Innovation Lab program is a business design and innovation competition fueled by Pronghorn to support rising Black entrepreneurs with an interest in the spirits industry.
Participants must create and submit a new business idea to address business challenges in the spirits industry, related to brand development, production, design, and more
Up to ten finalist teams will have the opportunity to present to a panel of executive leaders and influencers in the spirits industry at the Spirits Creative Showcase which will take place in Miami, FL. All selected finalist teams will receive $10K, and the winner will receive an additional $25K prize for a total of $35K
Eligible participants must be undergraduate students (21+ years of age as of June 2023), graduate students, or recent HBCU alumni with a passion for creating change within the spirits industry. Also, participants must be students or alumni of one of the following HBCUs: Howard University, Morgan State University, Hampton University, Morehouse College, Spelman College, Clark Atlanta University, Florida A&M University, North Carolina Central University, and Tennessee State University.
The deadline to submit innovation pitches is April 7.
Click here to apply now!
