NEW ORLEANS, LA – The Gulf Coast Athletic Conference (GCAC) has officially rebranded itself as the HBCU Athletic Conference (HBCUAC), marking a significant transition that reflects its expanded vision and strategic growth. 

This rebranding effort, led by Commissioner Dr. Kiki Baker Barnes and the Council of Presidents, aims to align the conference’s identity with its mission to enhance the visibility and impact of Historically Black Colleges and Universities (HBCUs) in collegiate sports. The HBCUAC welcomed three new members to its roster: Stillman College in Tuscaloosa, Alabama; Voorhees University in Denmark, South Carolina; and Wilberforce University in Wilberforce, Ohio. 

These additions bring the conference’s membership to thirteen institutions, spanning eight states and one U.S. territory. This expansion underscores the HBCUAC’s commitment to growing its influence and providing more opportunities for student-athletes across the nation.

The rebranding to the HBCUAC is not just a change in name but a comprehensive effort to redefine the conference’s role and impact. The new tagline, “Where Winners Thrive,” encapsulates the conference’s dedication to fostering excellence both on and off the field. 

The HBCUAC aims to nurture not only athletic prowess but also the holistic development of its student-athletes, ensuring they achieve success in all aspects of their lives.

Under the leadership of Dr. Barnes, the HBCUAC has also secured strategic partnerships, including a renewed three-year contract with Hope Credit Union, the largest sponsorship in the conference’s history. This partnership highlights the conference’s commitment to supporting diversity and excellence in collegiate sports. 

The official launch event for the HBCUAC will take place on February 29th, at the GCAC Hope Credit Union Men’s and Women’s Basketball Championships in Tuscaloosa, Alabama. As the HBCUAC embarks on this new chapter, it aims to solidify its place in sports and culture, creating an environment where winners truly thrive.