The Buzz will spotlight current hot topics and spark healthy conversation with its ability to appeal to the target audience (Generation Y Ages 14-25) by discussing the really really’s of what’s happening in the culture of Entertainment, Fashion, Sports and Politics. We will form questions and topics with the utilization of the non-conventional approach by building a “BUZZ” in the global community through our hot topics and allowing viewers/listeners to feel connected through our personalized and analytical content.
The mission is to ignite a movement in radio by positively influencing and strategically re-shaping the ideas, point-of-view, and social conscious of each of our viewers/listeners. The objective is to create awareness within the diverse community we market, inspire, educate, and entertain Generation Y. We will discuss topics that everyone wants to talk about in a strategic way that allows people to think deeper, which further results in self-discovery fueled by passion to want to be more informed about the things going on in the culture of Entertainment, Fashion, Sports and Politics.
Generation Y is shaped and characterized by information, instantaneous gratification, pop culture, technology, mobility, thoughts of high self-worth, empowerment, ambition, social civic movements, and individualism. These are the key ingredients of a generation who could leave the lasting imprint of great legacies, or if misdirected, tragically can suffer from lost purpose. Therefore, the overall goal is to INSPIRE and IGNITE a fuel in our viewers/listeners by touching the things that are most recent and effective by analyzing details that you may not notice while listening to commercial radio.