Ed Reed Apologizes for Rant Criticizing Conditions at Bethune-Cookman

Ed Reed, the recently appointed head football coach of Bethune-Cookman and Pro Football Hall of Famer, has issued an apology following a string of explicit videos speaking on the conditions at the university.

Ed Reed, the recently appointed head football coach of Bethune-Cookman and Pro Football Hall of Famer, has issued an apology following a string of explicit videos speaking on the conditions at the university.

On Sunday, Reed took to Instagram live to rant about the amount of trash he encountered on campus and within the football facilities. In the video, he was seen on a golf cart driving the campus and cleaning the football facilities with the players.

Reed went on to claim that his office was not cleaned out either upon his arrival as head coach.

Nov 24, 2019; Atlanta, GA, USA; Former Baltimore Ravens safety Ed Reed is shown on the sideline before the Atlanta Falcons game against the Tampa Bay Buccaneers at Mercedes-Benz Stadium. Mandatory Credit: Jason Getz-USA TODAY Sports

Reed also said that Deion Sanders, the former head coach at Jackson State, “wasn’t wrong” about the lack of resources at HBCUs.

“Prime was not wrong about what he was saying,” Reed said. “All y’all out there with y’all opinions full of crap. Don’t know [expletive], but needless to say.”

In a video, Reed said that he is here to help HBCUs. “I see it all too clearly. All of our HBCUs need help. And they need help because of the people who’s running it. Broken mentalities out here” he said.

Reed has since apologized for his comments and said his language was “unacceptable” and that he “fell victim” while addressing online critics during the viral rant. 

“I(n) regards to my social media and comments about the University, staff and other institutions, I would like to sincerely apologize to all BCU staff, students and alumni for my lack of professionalism,” Reed said, via HBCU GameDay. “My language and tone were unacceptable as a father, coach and leader. My passion for our culture, betterment and bringing our foundation up got the best of me and I fell victim while engaging with antagonists on social media as well. I am fully aware of the hard working folks at our school who are also fighting to make things better and more financially sound. I am encouraged from my communication with my AD and our administration and understand it’s a work in progress. My passion is about getting and doing better and that goes for me, too.”

Bethune-Cookman announced in December that Ed Reed would be taking over the football program. He has yet to be formally introduced and revealed that he had been working for a week and a half without a contract.