The University of Arkansas at Pine Bluff School of Agriculture, Fisheries, and Human Sciences uniquely celebrates Black History Month by hosting two on-campus screenings of the film series Hip Hop Farmers. Dr. Obadiah Njue, interim dean and director of SAFHS, announced that the events will underscore the vital role of the U.S. Department of Agriculture while fostering interest in agriculture among young audiences.
The first screening was held on Feb. 19 from 4 to 5 p.m. at the Henderson-Young Hall Auditorium, followed by a second screening on Wednesday, Feb. 26, from 4 to 5 p.m. at the Woodard Hall Auditorium. Both events are free and open to the public. After the screenings, attendees will be able to interact directly with the filmmakers and cast.
“The project is the brainchild of James Bunch, a UAPB agriculture alumnus who went on to have a 35-year career with the USDA Natural Resources Conservation Service,” Dr. Njue explained. “The videos work to popularize the field of agriculture among young Americans, especially among Black, Hispanic and other minority youth.”
About Hip Hop Farmers
James Bunch created “Hip Hop Farmers” to tap into a demographic that frequently engages with social media platforms like TikTok and Instagram. He envisions this approach as essential for modern agricultural outreach. “Think Green Acres meets hip-hop,” Bunch said, describing the series’ premise. It follows a young hip-hop mogul who relocates to Memphis, Tennessee, to manage an urban farm after the unexpected death of a close college friend alongside his fashion influencer fiancée. Together, they navigate the challenges posed by gentrification while promoting sustainable farming practices.
The narrative centers around three main characters who form friendships while at UAPB. Two pursue degrees in agriculture, while the third studies music.
“The series not only works to recruit youth to agriculture by presenting a compelling story, but it also demonstrates how families can use USDA resources to make their family farms profitable and sustainable,” he continued.
“Hip Hop Farmers” promises to be both entertaining and educational. It will encourage the next generation to explore opportunities within the agricultural sector while celebrating the rich legacy of Black farmers and agricultural innovators.
