Lots of people in the historically Black college and university (HBCU) community often point out how celebrities, especially those who went and graduated HBCU, don’t give back to their HBCUs, “our” schools, and are nowhere to be found when it’s time to help raise awareness about the importance and significance of the country’s 107 HBCUs. The exception to the rule are NBA stars Magic Johnson and Tracy “T-Mac” McGrady, and the rapper 2Chainz, who graduated with honors from historically Black Alabama State University. Through Magic Johnson’s company ASPiRE, a marketing collective specializing in HBCU relations, these three celebrities are set to “launch a 20-campus Hoops-N-Hip Hop® Tour reaching 100,000 black college students,” Black Enterprise reports.
“The partnership provides a huge opportunity to use our voices to support the efforts of the nation’s 107 HBCUs to build awareness and attract talent,” said seven-time NBA All-Star Tracy McGrady. He added: “HBCUs are a cornerstone of our community, having graduated some of the most notable African Americans across the spectrum, including medicine, technology, the arts, sports, and beyond. With more African Americans entering college today than ever before, it is imperative that we do all we can to support HBCUs as they continue to provide a high-quality education.” 2Chainz, who also was a great athlete playing basketball at Alabama State, “deeply cares about the HBCU community,” says David Leeks, co-owner of 2Chainz management company, Street Execs. The tour is scheduled to start during the month of September. Head over to Black Enterprise to read more.
Tommy G. Meade Jr. is the Editor-in-Chief at HBCU Buzz. Follow him on Twitter.