ATLANTA, Ga. – The Southern Intercollegiate Athletic Conference (SIAC), BSN Sports and NIKE have entered into a six-year agreement which will make Nike the exclusive apparel, accessory, and equipment brand of the SIAC. The agreement will begin January 2018.

“As one of the top five brands in the world and the preeminent shoe and apparel company the on the planet, it would be difficult to overstate the significance of this agreement with Nike,” stated Gregory Moore, commissioner of the SIAC, “I am certain that this partnership will also have “halo effect” throughout the entire conference positively impacting our brand, the experiences of our student-athletes and coaches and enhancing our value proposition to prospective student-athletes.”

All SIAC member institutions will have access to all Nike game and practice uniforms, Nike shoes and all training equipment through BSN SPORTS. Special online purchase opportunities will also be given to all SIAC members including college and university alumni, fans, students, and parents at key times during the academic calendar (e.g. back-to-school, homecoming and football classics, holiday and graduations).

“The significant investment which Nike has made in the SIAC is not just a testament to our outstanding institutions, student-athletes, coaches, and alumni, but it also underscores the longstanding special and unique relationship that Nike shares with HBCUs in general and our students, fans and alumni in particular,” said George French Jr., Chairman of the SIAC Council of Presidents.

Bill Stote, Senior Vice President of Collegiate Select at BSN SPORTS added, “We are extremely excited to partner with the SIAC and Nike to provide all SIAC member schools with the finest apparel and athletic gear. By partnering together, we are able to elevate the performance and impact of the SIAC athletic program, as well as, the student-athlete experience on and off the field or court. We are proud to be their partner.”

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.

BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

The SIAC is a NCAA athletic conference consisting primarily of historically black colleges and universities with headquarters in downtown Atlanta, Georgia. The SIAC includes 14 member institutions (Albany State University, Benedict College, Central State University, Claflin University, Clark Atlanta University, Fort Valley State University, Kentucky State University, Lane College, LeMoyne-Owen College, Miles College, Morehouse College, Paine College, Spring Hill College, and Tuskegee University) which are located within a contiguous six-state footprint (Alabama, Georgia, Kentucky, South Carolina, Tennessee and Ohio). The SIAC sponsors seven men’s and six women’s sports and is a proud member of the NCAA Division II.