There is no shortage of creativity with this year’s virtual homecoming season. From companies to colleges, people are doing their part to give a boost to the HBCUs (Historically Black Colleges and Universities) of the nation. Students and alumni might miss seeing each other in person, but DTLR just might help them start a new tradition.

On October 18th and 25th, DTLR, 300 Entertainment, and Cxmmunity are partnering to create HBCU Battlegrounds, the first ever Virtual HBCU Esports Competition and Career Fair! From 1-6pm each Sunday, these one-of-a-kind events will combat the negative impact that the COVID-19 pandemic has had on HBCUs. In addition to the exciting Esports competition, HBCU students will benefit from a career fair and fundraiser as well!

This partnership represents the perfect matchup for the culture. DTLR is a staple in many areas. Its 240+ stores in 19 states make it one of the most successful lifestyle retailers in the nation. Cxmmunity is a nonprofit that has set out to ensure more minorities have access to and involvement in the gaming industry. 300 Entertainment is an independent music label that is bringing its standout artists like Tee Grizzley, T-Shyne, Lil Keed and DJ SideReal to the event to draw even more attention and make it fun.

In this rare activation, 300 Entertainment’s artists will be competing against team captains of the HBCU Esports League playing Call of Duty. This virtual activation will be on the live streaming platform Twitch for all to tune in and see. The recording artists will be matched up, with Tee Grizzley and T-Shyne against Lil Keed and DJ SideReal in addition to those HBCU Esports League members. 

Over summer 2020, The HBCU Esports League was formed by Twitch and Cxmmunity. The HBCUs participating include Clark Atlanta University, Alabama State University, Howard University, Johnson C. Smith University, Tennessee State, North Carolina A&T State University, North Carolina Central University and Oakwood University.

As the audience enjoys the unique matchup between their favorite artists, a larger intention is in mind. As a result of this pandemic, HBCUs have lost critical funding that would have otherwise come from homecoming game festivities. Viewers will be encouraged to donate and make a financial impact. COVID-19 has also led to students missing out on career fair opportunities. College students will be connected with professionals and recruiters from lifestyle, fashion, music and entertainment brands that include Cxmmunity and Bethesda Softworks, DTLR and 300 Entertainment, which has guaranteed one internship to an attending student. Students can also RSVP for the chance to conduct on-site interviews and more!

Be sure you check this special event out here October 18 and 25!