Jackson State University coach Deion Sanders has always been clear about his ambition, his athleticism, and his title. Recently, a reporter had to learn the hard way that how you address Coach Prime is not to be played with. Learn more about the recent snafu in the Sports Illustrated article by Joseph Salvador below.

Jackson State University Coach Deion Sanders shouts instruction to his team during their game against Edward Waters at Mississippi Veterans Memorial Stadium Sunday, Feb. 21, 2021. Jsu Edward Waters

Jackson State head coach Deion Sanders took issue with when a reporter referred to him by his first name during SWAC Media Day on Tuesday. 

Sanders, who finished 4–3 in his first season as a head coach, asked that reporters not refer to him by his first name after he was called Deion by the Clarion Ledger’s Nick Suss. 

“You don’t call Nick Saban, ‘Nick.’ Don’t call me Deion,” Sanders told Suss, per the Clarion Ledger’s Langston Newsome. “If you call Nick (Saban), Nick, you’ll get cussed out on the spot, so don’t do that to me. Treat me like Nick.”

The Clarion Ledger reported thatSanders walked out of a SWAC Media Day event after he was referred to by his first name a second time. But Sanders addressed the situation later that day via Twitter. 

“Never walked out of media day,” Sanders said in a Tweet. “I prolonged my time to answer another question and the person thought it was cute to address me the way he did so I dropped the call and went to the next outlet.”

Following the Tweet, Sanders posted a video of the interaction on Instagram that features Sanders taking off his headset while on a video call and walking off. He also added the song Walk It Out at the end of the video.

Suss mainly covers Ole Miss but crosses over several beats from time to time. This was his second time covering Sanders at SWAC Media Day, per the Clarion Ledger.

“When I interview people, I call them by their first name,” Suss said. “Whether it’s someone I’ve been working with for years or someone I’m talking to for the first time. This is true of the coaches and players on the Ole Miss beat, the coaches and players at Mississippi State and Southern Miss when I help out covering their teams and, as recently as January, even Sanders, too.”