Rapper E-40 returned to his alma mater Grambling State University in the music video for his new single “Bands,” released Friday.
In the video, the rapper is accompanied by The Grambling State University ‘World Famed’ Tiger Marching Band.
As E-40 is shown rapping the lively song across various hot spots on Grambling’s campus, clips of several A-list celebrities like Floyd Mayweather, 50 Cent, Future, and Lil Baby flashing their cash are also shown.
“Most people don’t know that I was part of a marching band for most of my childhood, so I definitely connected with this beat,” 40 told Billboard. “But I just wanted to create another slap for my fans sprinkled in with a double entendre for everyone working hard to earn those bands. Shout-out to everyone at Grambling involved in making this video come to life.”
E-40’s latest single and nod to his alma mater comes after he recently donated $100,000 to Grambling to support a number of its music programs, including bolstering the marching band and building a recording studio.
Earlier this year, Billboard named E-40 one of the 50 Greatest Rappers of All-Time. “His flamboyant rhymes helped him become one of the first West Coast rappers to sign a major deal when he signed with Jive Records in the early ’90s. And he hasn’t gone more than four years without releasing an album since 1993. E-40’s contributions, including his 2006 top 10 rap hit and hyphy movement anthem ‘Tell Me When to Go,’ helped bring the Bay Area into the hip-hop’s mainstream,” the article read.
Watch the music video for “Bands” below.