HBCU Buzz CEO, entrepreneur, and philanthropist Luke Lawal Jr. is set to release his debut book “RICH BLACK POOR BLACK,” hitting bookstores on June 15th. Pre Order here

Lawal is best known for founding the social platform HBCU Buzz, a community connected on what’s happening across Historically Black Colleges and Universities (HBCU) campuses around the country while giving audiences the opportunity to share a common interest. Since 2011, HBCU Buzz has been a leading resource for HBCU news, insights, and editorials from the Black College community. 

The HBCU Buzz founder has also received honors and recognition from AT&T Dream in Black (Black Future Maker Class of 2023), BET (Shine a Light Award 2022), The Creative Collective (Creative Collection Class of 2023), and Forbes (Leaders Taking Action 2022). 

The book cover conveys an expression of duality in racial disparity tackling the perception of wealth. The tales of two worlds and how to merge them to become one to leverage financial wealth + success.” – Rachel Motley, Designer

Lawal is now adding author to his list of roles with the release of his debut book, “RICH BLACK, POOR BLACK.

“RICH BLACK, POOR BLACK” is a financial literacy book, in which Lawal tells a story on how to attain and sustain financial stability and create general wealth through the pillars of Mental Health, Physical Health, Social Health, and Spiritual Health as a guide for Generation Z, according to a press release. 

“When I had the idea to write RICH Black, POOR Black I knew that I wanted to tell my story on my journey to success through what feels like a conversation with readers. I want them to gain knowledge on different approaches and ways to attain financial wellness , while being a guide to understanding that we as people of color have the ability to create the life we want through being disciplined by mindset.”

– Luke Lawal Jr.

Lawal’s debut novel covers the keys to becoming financially literate by covering topics such as Creating Wealth, with Intellectual Health and Social Health as means to acquiring the ability to create and multiply your wealth. He shares the real-life practices that helped him achieve success and said his hope is “that it provides through closely examining how social health within our immediate community of mentorship is instrumental for guiding one’s steps to success.”

We all possess the power and skills to create the lifestyle that we want for ourselves through stability that can lead to generational wealth. RICH Black, POOR Black tells the story of how changing our mindset beyond the belief that in order to create wealth, you must be born into it, to realizing that we all have the skillset to create and multiply our wealth.

Testimonial by Terrence J, Author, Entrepreneur & Philanthropist

“RICH BLACK POOR BLACK” is now available for pre-order on Amazon, Barnes & Noble, Walmart, and Books A Million and will be available in select stores on June 15th.