The energy of HBCU Homecoming season is unmatched. It’s a time when students, alumni, and families return to campus to celebrate culture, legacy, and the hustle that defines the Black college experience.

This year, Walmart’s Stay Up Tour is bringing that energy front and center, closing out its multi-campus journey with a stop at Clark Atlanta University for an unforgettable Homecoming finale. From the yard to the classroom, Walmart’s Stay Up Tour has powered campuses across the country with excitement, empowerment, and essentials to keep students going strong. And now, the grand finale at Clark Atlanta promises to be bigger and brighter than ever.

Throughout the tour, Walmart has redefined what it means to show up for HBCU students—offering spaces that mix culture, creativity, and community. Attendees can expect everything from refreshments and good vibes to hands-on experiences designed to celebrate the HBCU lifestyle. Students will have the chance to cool off, connect, and recharge between events with snacks and drinks that keep the energy high, while full-size product samples and demos—from skincare and haircare to dorm must-haves—bring convenience and quality straight to campus.

One of the highlights of the event will be live hairstylist demos, where top stylists will share the latest trends and tips to help students keep their looks fresh all year long. And because no Homecoming is complete without the perfect playlist, a live DJ and 360 photo booth will give guests a chance to capture memories, show off their style, and dance to the soundtrack of the weekend.

But the Stay Up Tour is more than just an activation—it’s a movement. It celebrates the ambition, pride, and power that define HBCUs, while reflecting Walmart’s continued commitment to uplifting students beyond the classroom. The brand’s mission to help students stay prepared, confident, and inspired shines through every stop, from community engagement to campus experiences that celebrate what makes each HBCU unique.

As Clark Atlanta prepares to close out this year’s Homecoming festivities, Walmart invites Panthers to join the celebration, connect with one another, and experience what it truly means to Stay Up.

Event Details: Clark Atlanta University Homecoming — Friday, October 24 

Atlanta, stop by the tour this Friday and shop Walmart.com/blackandunlimited for everything you need to Stay Up.