After nearly 30 years, The Lincoln University, the nation’s first degree-granting Historically Black College and University (HBCU), unveiled its new athletics logo and branding for the university’s CIAA, Division II athletics program at a press conference yesterday.
The change is part of an overall rebranding effort for the entire university, which has included the adoption of a new university logo, the official addition of “The” to its name and the launch of the “Where Being The First Matters” promotional campaign over the last year.
The name revision reflects the university’s effort to distinguish itself from the three other Lincoln Universities and the three Lincoln Colleges as well as highlight its distinction as the first Lincoln and the first degree-granting HBCU.
“We are extremely excited to share with The Lincoln University family and community our new athletics logo and marks, representing the first complete branding marks for our Department of Intercollegiate Athletics,” said Dr. Robert R. Jennings, president of The Lincoln University.
“All these efforts (the new athletics logo and entire university rebranding) are aimed at restoring and reclaiming The Lincoln University’s brand and legacy as the nation’s first-degree-granting Historically Black College & University, responsible for producing a myriad of FIRSTS and distinctions unrivaled by many other premier American institutions.”
