Nonprofit Launches Pop-up to Promote Small Businesses and fund HBCU Scholarships

New York Amsterdam News

This Saturday, Aug. 1, a local community service organization is launching a pop-up shop to promote minority- and women-owned businesses, as well as fund scholarships to HBCUs in Harlem at ImageNation Raw Space.

New York entrepreneurs will showcase their products at the third annual Ivy Lane Harlem Pop-Up Shop 10 a.m. to 2:30 p.m. at 2031 Adam Clayton Powell Blvd. The pop-up shop is apart of Alpha Kappa Alpha’s economic security initiative. Brenda L. Jones, the event chair of Ivy Lane Harlem Pop-Up Shop, said the purpose of the event is “to help with the wealth building in Harlem and to let others know if they have ideas or if they’re thinking about starting a business that they can. There are others out there doing it. It’s important to know the path has been laid for you and we are here to help you.”

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The event is also a fundraiser for the THINK HBCU Scholarship Fund. All proceeds collected from the tickets sold go to the fund.

“We help students who attend an HBCU in their junior or senior year to stay in school if they have a lack of finances,” Jones explained.

This event is more than just a shopping event. It is a chance to get to know community business owners better. People can expect food, drinks and a great atmosphere. read more