HBCU Entrepreneur Spotlight: Jeskell Creecy, Winston-Salem State 

Jeskell Creecy is a passionate fashion content creator and proud alumna of Winston-Salem State University. The Durham native has carved her niche by celebrating the unique styles within the HBCU community through her creative brand, Sit With Skell. Creecy is on a mission to highlight the vibrant fashion at HBCU events, significantly impacting how style is perceived and appreciated.

The Birth of Sit With Skell

Creecy’s journey began during a homecoming event at her alma mater, where she held the first “Fit Check.” Although it wasn’t called that then, the overwhelmingly positive response inspired her to expand her reach. After that initial video, she changed her schedule to attend three more HBCU Homecomings that year. “I’m most proud of the look on people’s face when I ask them if I can document their outfit. It never gets old watching their face light up.,” Creecy shared. Her ability to appreciate diverse styles makes her content relatable to many.

Balancing Passion and Profession

When she’s not busy capturing fashion moments, Creecy is the podcast creative director for “Black Fly on the Wall,” which fosters a safe place for Black women and men to communicate. Balancing her passion with her healthcare career, she funds most of her projects independently and has sacrificed personal events to bring her vision to life. “There’s so many sacrifices that go into making the content,” she states.

One of her proudest achievements came when she was featured in Essence Magazine’s online article, “The Best Looks at Florida A&M University’s Homecoming Football Game.” “I’m usually the one highlighting people’s ’fits, so it was cool to be featured for my fashion sense,” she reflects.

Next for Sit With Skell 

Creecy draws inspiration from influential figures such as Elaine Welteroth, reminding us to be specific about our goals, and Nikki Giovanni, who emphasizes the importance of trying despite the fear of failure. As she looks to the future, Creecy aims to partner with a major brand that aligns with her values to escalate her HBCU Homecoming Fit Checks to new heights. She also hopes to expand her styling services for male clients to help them discover their style.

Reflecting on her time at WSSU, Creecy appreciates how the university helped her find herself among peers who looked like her, pushing her outside her comfort zone. “If it wasn’t for advisors like Cheli Brousard, seeing more inside of me than I saw in myself at times, I don’t know where I would be,” she admits.

Creecy offers this nugget of wisdom for those starting their journeys: “Literally just start. As cliché as it sounds, you will not know what does or doesn’t work if you don’t start.”

Keep up with Jeskell Creecy as she continues highlighting fashion within the HBCU culture!