October 8, 2019 (Baltimore, MD): Premier lifestyle retailer DTLR, Inc. in collaboration with adidas Originals and label partners presents the 6th annual HBCU tour. DTLR and adidas Originals will power the 2019 HBCU tour with a fun boomerang photo booth experience and exclusive tour merchandise for attendees. The 2019 HBCU Tour will also host an exclusive listening session for students featuring unreleased music from label partners’ strong roster of next-generation and current superstars. Students will have the opportunity to rate new unreleased music on a three-stripe rating scale.
“The DTLR HBCU Tour is becoming one of the largest events of its kind. The tour represents our continuous efforts to engage and provide meaningful experiences to students attending Historically Black Colleges and Universities and our target consumer,” Shawn Caesar, Executive Vice President of Marketing at DTLR, Inc.
The 2019 HBCU Tour kicked off Saturday, October 5 in Tallahassee, FL at the world-famed Florida A&M University. The tour will also make stops at Morgan State University, Howard University, Virginia State University, Morehouse College, and North Carolina Central University. The 2019 HBCU Tour is FREE to students. Those interested in attending are encouraged to RSVP for the opportunity to receive giveaways, gift cards, and an unforgettable listening experience. Social media interaction is encouraged using the hashtag #DTLRHBCUTOUR. Stay connected with DTLR by following @dtlrvilla on Facebook, Twitter, and Instagram. For event details or to RSVP please visit www.dtlr.com/hbcutour.
The 2019 HBCU Tour Dates:
FLORIDA A&M UNIVERSITY
MORGAN STATE UNIVERSITY
VIRGINIA STATE UNIVERSITY
NORTH CAROLINA CENTRAL UNIVERSITY
ABOUT DTLR, Inc.
DTLR, Inc. is one of the country’s most successful lifestyle retailers with over 250 stores in 19 states in the U.S. In 2017, DTLR Inc. joined forces with Sneaker Villa Inc. forming one of the nation’s largest fashion and lifestyle chains. DTLR retail locations offer a high energy shopping experience due to merchandise assortment, brand selections, music-inspired atmosphere, and local community connections. www.dtlrvilla.com
About adidas Originals: Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.