In what it’s calling the “most epic collaboration ever,” exercise equipment and media company Peloton is collaborating with superstar Beyoncé! In a separate statement, the singer shared, “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.” Peloton released the following statement below.
The launch of our collaboration with Beyoncé, our most requested artist by more than 3.6 million Members, commemorates Homecoming season, an annual fall celebration for students at Historically Black Colleges and Universities (HBCUs) that honors tradition and legacy. As most Homecoming festivities shifted to virtual celebrations due to the global pandemic, we worked closely with Beyoncé to create a series of themed workout experiences to help extend Homecoming to Peloton Members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.
We are also gifting two-year Peloton Digital memberships to students at 10 HBCUs, providing access to our full library of fitness classes through the Peloton App that can be used with or without equipment. The digital memberships will go to students at Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University by the end of November. Additionally, we are building our relationships with each of these schools to pursue long-term recruiting partnerships at the internship and undergraduate levels.
This collaboration with Beyoncé is part of our unyielding pursuit to provide an engaging and motivating experience for our Members and leverage our products, platform and expertise to give our community better options for staying healthy and happy. This special content is accessible on the Peloton App, which anyone can try for free via a 30-day trial period, as well as through the Peloton Bike, Bike+ and Tread+.
To read Beyoncé’s special message on the collaboration, read here.