Tennessee State University‘s athletics department has gotten a brand new look! The Nashville HBCU rolled out the news today, giving their TSU Tigers a refreshing way to enter the new year. The university features men’s basketball, football, cross country, golf, tennis, and track & field. The women’s teams include basketball, cross country, golf, softball, tennis, track & field, and volleyball.

Courtesy of Tennessee State University

Tennessee State University athletics is renowned for its sports programs and has notable alums like Joe Gilliam, who went on to one of the first African American quarterbacks to start a regular season game in the NFL. Read the full statement on the rebranding below!

The Tennessee State University athletics department introduced today its new brand identity. The refreshed designs provide updates on a brand rich in history and tradition. 

The work was developed through a partnership with Nike-BSN Sports and Varsity Brand’s design division, VIP Branding.

Courtesy of Tennessee State University

The refreshed branding process included soliciting feedback from various stakeholders, including university faculty, alumni, athletic administrative staff, coaches, student-athletes and students.

The goal for the finalized logos and marks, was to develop cohesiveness and consistency in the branding for TSU Athletics.  The new branding identity includes updates to the “classic” Tiger logo, a modernized Tiger logo and typography for the athletics department.

“We are very excited to launch the new brand identity for TSU athletics,” said Dr. Mikki Allen, Director of Athletics. “This initiative was a huge step towards streamlining our branding while preserving tradition. I’m extremely pleased with our new customized marks, as they are fierce and truly complement the strength, power and history of this storied program.”


The new graphics and marks will be showcased and incorporated in a phased approach on the athletics website, social media, select uniforms, apparel, merchandise, publications and throughout athletic facilities on campus. 

The new athletics branding comes a month after TSU launched a new website design for TSUTigers.com.

Versions of the new logos and TSU Athletics word marks can be previewed by clicking the brand guide