Record labels and artists management groups have utilized influencers to “break” new music for years with high ticket promotional contracts on Tik Tok, IG, etc. The music industry knows exactly how to monetize the power of influence but what about the influencers themselves? Macro influencers with millions of followers might be able to negotiate the right deal for themselves and their brand, but those are few and far between. There is a large market of micro-to-mid-tier influencers that do not get the same partnership opportunities due to sheer volume in this space.
Breakr is a black-owned, HBCU alumni founded, hot new music app that connects influencers with artists to facilitate the “breaking” of new music. Record labels and artists management groups have utilized influencers to “break” new music for years with high ticket promotional contracts on Tik Tok, IG, etc.
Oftentimes, using micro-to-mid-tier influencers will generate more buzz because they are more connected to their followers and hold higher engagement rates. BREAKr seeks to bridge the gap between influencers and artists by offering a one stop shop for them to discover one another and democratize the music industry.
So here’s how it works:
- Plan: Music influencers dubbed “breakrs” to set up profiles, update their music preferences, and create and promote digital campaigns that will be made available across different platforms. Simultaneously, artists set up music profiles and submit directly to high-quality influencer campaigns for review.
- Connect: Artists and influencers seamlessly connect based on matching interests, goals, and campaign criteria. Artists seamlessly connect with world-class creators, influencers, deejays, and A+Rs to bring their music the audience it deserves.
- Grow: Influencers release new music across their digital networks for a predetermined rate, and receive payment upon completion.
BREAKr is designed to be easy to use and whether you have 1 million + followers or 10K followers, BREAKr will get you paid for the content you create. This is also an app for any level artist to reach out to influencers, whether you are a multi-platinum artist or just released your first EP. This incredible app is revolutionizing influencer marketing and we’re here for it. Sign up for BREAKr HERE
For more information visit: www.musicbreakr.com
