One of the best selling beer, Coors Light, recently announced it will once again be a proud sponsor of historically black college and university (HBCU) Football Classic season.

Coors Light will create unique fan experiences at four of the premiere HBCU football classics in the country. While also, giving away scholarship donations to participating schools, and hosting exclusive tailgates and post-game events for alumni in the host cities. Teaming up with artist like T.I and D.J. Evy to sponsor the 2017 HBCU football classic season through scholarships and donations has made Coors Light a favorite in the HBCU community, investing more than $1 million help students climb on and achieve their educational dreams.  The participating schools will be given $10,000 scholarships ($80,000 in total) targeting juniors and seniors who are 21 years of age and older.

In a time where it seems like we are struggling to keep HBCU culture and heritage alive it is great to see that companies like, Coors Light can see the importance of our institutions and the need for support to sustain a generation that made it all possible for us for the generations to come.

Coors Light will host exclusive tailgates and post-game experiences at all four HBCU football classics featuring appearances by superstar hip-hop recording artist T.I. and music by national deejay and syndicated radio host, DJ Envy. These events are designed as VIP spaces where alumni 21 and older can reconnect over an ice-cold Coors Light while living out the pride and tradition of the HBCU experience. Access to the tailgate and post-game event are complimentary to eligible consumers who participate in the Coors Light XP promotion and qualify for access. Participation is through the new Coors Light XP mobile application, available for free in the App Store and Google Play. Coors Light XP is a loyalty program where consumers 21 and older can earn XP (Experience Points) through several different ways, and redeem XP for one-of-a-kind rewards, like Coors Light gear and exclusive access to events.

The 2017 Coors Light HBCU Football Classic schedule:

  • Southern Heritage Classic (Memphis, TN) – Sept. 9
  • Magic City Classic (Birmingham, AL) – Oct. 28
  • Florida Classic (Orlando, FL) – Nov. 18
  • Bayou Classic (New Orleans, LA) – Nov. 25