Howard University Law School Alum, Civil Rights Activist J. Charles Jones Has Died At 82

J. Charles Jones, the civil rights leader who played a pivotal role in the civil rights eventsthroughout the 1960s has died, The New York Times reports. The Chester, South Carolina native was a spokesman for the Woolworth’s lunch counter sit-in Charlotte. Jones was 82.

The son of the former Student Nonviolent Coordinating Committee member said that his father passed from Alzheimer’s disease and sepsis.

Jones will be remembered for his participation in the protest that desegregated lunch counters throughout the city of Charlotte. He also attended the meeting at Shaw University in Raleigh, N.C. that the S.N.C.C. was birthed from. In 1960, Jones chose to spend 30 days in jail on a chain gang rather than be bailed out. It was a strategic effort known as “Jail, No Bail.”

J. Charles Jones was instrumental in lunch counter desegregation throughout the south.

The Howard University Law school alum was a civil rights attorney for 35 years, often speaking to media and members of the community about the movement that pushed for the Civil Rights Bill of 1964.

In a tweet, Charlotte mayor Vi Lyles said, “Charles and I had a connection deep as the roots of the trees that line Biddleville’s streets. As the principal of the segregated school in Chester, South Carolina, Charles’ mother became my own mother’s friend and mentor as she worked as [a] teacher at the same school.

She continued, “Charles Jones organized people, bringing them together to change the way we all experience and are treated in this country. He will be missed by many, and his legacy will be forever felt by this entire nation. Well done good and faithful servant.”

Head over to Essence to read more.

Texas Southern University Student Megan Thee Stallion & Normani’s “Diamonds” Music Video Is A Girl Power Anthem

If you’re excited about Birds of Prey, the girl squad superhero movie based around Harley Quinn leaving The Joker behind, then you will be stoked to hear the first song off of the movie’s soundtrack. This first single is none other than Normani and Megan Thee Stallion’s “Diamonds”and the music video reveals film footage, with the setting in Gotham City. The girl power anthem is just one song off of the 16-song soundtrack.

The first single off the Birds of Prey, which is officially premiering in theaters on Feb. 7, is a major hint at what one can expect from the rest of the entirely female soundtrack. This song is “Diamonds,” a power anthem, indeed, and one that takes inspiration from a surprising place. The two artists channel their inner Marilyn Monroe by including a nod to starlet’s tune “Diamonds Are a Girl’s Best Friend,” which made its appearance in 1953’s movie musical Gentlemen Prefer Blondes. The music video gives a nod to the iconic scene as well, via a dolled-up Harley Quinn and Normani, with other Monroe references appearing in the Birds of Prey trailers.

The music video begins in a dark landscape of Gotham City in an abandoned fairground. The result is a mash-up of glamour shots and all-around woman power, with both singers yielding a giant hammer or baseball bat like Quinn’s. We see the two singers travel in a car to the dreamy landscape of the fairground, full of giant hands, multi-colored surroundings, and bright carnival lights. This is complemented with actual footage from the film, showing Quinn in the same setting.

The lyrics start with Normani singing the chorus first:

Diamonds are a girl’s best friend (Tiffany) / Di-Diamonds are a girl’s best friend / Southern girl like me, I ain’t afraid to catch a case / VVS’ on me and I flooded out the face (Hey, hey, Cartier)

Head over to Elite Daily to read more.

Clark Atlanta Panthers Comeback To Win Sixth Straight

The Clark Atlanta University Panthers overcame a 15-point deficit to win their sixth game in a row, defeating Fort Valley State 69-61 Saturday at L.S. Epps Gymnasium.

The Panthers (7-9, 7-1 SIAC) haven’t lost since mid-December – their only conference loss so far this season – and continue to lead the Southern Intercollegiate Athletic Conference East Division race.  Fort Valley State falls to 3-12, 1-5 in the SIAC.

Saturday, the Panthers had to deal with a stubborn Wildcats squad that turned a 20-19 lead midway through the first half into a 14-point lead at halftime. 

That lead grew to as many as 15 points early in the second half after Malik Clark’s 3-pointer made it 44-29.   CAU whittled that lead down to six after Colin Bell’s free throw made it 48-42 with 13:44 remaining. After FVSU increased that lead to ten points at 52-42, Clark Atlanta made another big run. 

The Panthers outscored Fort Valley State 12-2 over the next seven minutes to tie the game at 54-54 on Romaine Thomas’two free throws with 6:54 remaining.  Thomas’ next basket tied the game again at 56-56, but took the lead for good on Malik Williams’ free throw with just under five minutes remaining. 

The Wildcats kept it close, but Clark Atlanta was able to hold them off for the win.
Clark Atlanta only gave up six baskets in the second half and forced 18 turnovers. 

Tyler Singleton and Elijah Stewart both had 17 points for CAU.  Singleton also had three rebounds and three assists, while Stewart two assists, a steal and a rebound.  Thomas finished with 13 points and 12 rebounds, while Williams had eight points.  Shannon Smith added seven points while Bell pulled down seven rebounds and had three points.

K’Viontae Williams led Fort Valley State with 18 points, along with seven rebounds. Shawn Foxbrennen added 12 points and seven boards.

The Panthers are off until Monday, Jan. 20 – the Martin Luther King Jr. holiday – when they host Savannah State in L.S. Epps Gymnasium at 8 p.m.

Morehouse College Emerges As Leader In Software Engineering

Morehouse College has launched a new undergraduate software engineering degree program, leading the nation as one of the first HBCUs to offer the major. Sixteen students are currently pursuing their degrees in software engineering, including some who have transferred into the major from computer science, business, biology, and dual degree engineering. Dr. Kinnis Gosha, Morehouse College’s Division Chair for Experiential Learning and Interdisciplinary Studies and Hortenius I. Chenault Endowed Professor, has developed courses for the program that prepare students to compete for internships and jobs at top tech firms.  

“In my nine years working in the computer science department here at Morehouse, I have learned that the curriculum had to be radically changed to keep up with the pace that tech companies were moving at,” Gosha said. “As a result, we have built a curriculum centered around the skills that the large tech firms are looking for that we didn’t teach consistently in our computer science program. It is designed to prepare students so that they don’t just get a job, they get the best, most competitive job.”  The new software development program is staffed by existing faculty but will expand to include adjunct professors and industry partners in the tech industry. Students take required classes in full-stack web development, mobile web development, computer ethics, and human values, as well as human-computer interaction. Its first graduates could earn their degrees as soon as May 2021.

Currently, there are freshmen, sophomores, and juniors enrolled. Based on an informal audit of computer science programs at HBCUs across the country, Gosha said it appears that Morehouse is the first to offer a degree in software engineering. Recently, the program received an important endorsement from a national leader in business.  JPMorgan Chase Chairman and CEO Jamie Dimon has donated $100,000 to Morehouse College for the creation of a Software Engineering Innovation Lab under Gosha’s direction.  Gosha said the gift will support the development of a spacious area in which students can brainstorm and work together on group projects as they would at tech firms.

The Innovation Lab will include collaboration spaces, a video wall, a digital whiteboard, and quiet spaces for reflection and meditation. “In the industry, one person doesn’t develop Google Maps or Microsoft Word,” Gosha said. “You have to work in large teams. This gift will assist us in developing a world-class program for men of color who want to become software developers. Black males have been woefully underrepresented in the nation’s computing footprint, and this gift is one small step in changing the narrative.”  Only seven percent of employed black professionals with a bachelor’s degree or higher work in science, technology, engineering, and mathematics (STEM) fields, a study by Pew Research shows. The average salary for a software engineer is about $107, 300, according to Glassdoor.com.

HBCU Grad Taraji P. Henson To Release A Hair Care Line


If you follow actress Taraji P. Henson on social media or watch the interviews she gives throughout the year, you’ll notice that she has a beautiful head full of natural hair. It’s full, bouncy, curl-defined and with the color she’s added, dynamic. In a word, it’s beautiful.

And while we all have our own unique hair journeys—marked by diverse textures, lengths, and different responses to various products, Taraji is getting ready to introduce a hair care line that will show you what works for her hair specifically.

PASADENA, CALIFORNIA – JANUARY 07: Taraji P. Henson attends the FOX Winter TCA All Star Party at The Langham Huntington, Pasadena on January 07, 2020 in Pasadena, California. (Photo by Rich Fury/Getty Images)

According to Vibe.com and the brand’s Instagram page, Taraji will release TPH on January 29.

In the promotional video for the line, Taraji said:

“I created this hair care line because I wanted to maintain healthy hair, a healthy scalp while wearing a wig, weaves or installs. I know you’re always asking me on my social media how do you keep your hair so healthy, girl? How did you save your edges all these years? Well now, I am going to share my secret. Healthy hair starts with the scalp. And if your scalp isn’t clean, your hair will not grow. And that’s what I realized. A lot of women were putting weaves in their hair and totally neglecting their hair. And I know the wig is fabulous honey but you have to take care of that hair underneath. And that’s what TPH will give you, the most amazing, refreshing experience. This line is perfect for taking care of your natural hair. A scalp cleansing line, moisturizing and styling. TPH by Taraji. Go get it now at Target.”

The product will be on shelves at Targets nationwide on January 29.

Taraji’s own hair are the receipts. Check them out on the following pages.

Source: Madame Noire

On National Human Trafficking Awareness Day, Iota Phi Theta Addresses Sexual Assault And Human Trafficking

Is not free to leave or come at will. Is unpaid, paid very little, or only through tips. Works excessively long or unusual hours. Under 18 and providing commercial sex acts. These are some of the signs of human trafficking.

On National Human Trafficking Awareness Day, Iota Phi Theta Fraternity, Inc. addressed human trafficking and sexual assault, posting on Twitter their I-S.H.I.E.L.D. (Iota’s Saving, Healing, Improving, Empowering, Lives, Daily) initiative, supporting President Barack Obama’s 2011 Presidential Proclamation to end the evil of human trafficking. The historically black fraternity’s 5 Point program also aims to address issues of domestic violence, elder abuse and bullying.

From Iota Phi Theta:

National Human Trafficking Awareness Day is observed every year on January 11th. This observance was started in 2011 by the Presidential Proclamation of National Slavery and Human Trafficking Prevention Month.
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In 2011 President Barack Obama issued a Presidential Proclamation, designating each January to be National Slavery and Human Trafficking Prevention Month. The anniversary of this proclamation became known as National Human Trafficking Awareness Day.
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Slavery was officially abolished in the USA by the Thirteenth Amendment in December 1865. Sadly, however, human trafficking is growing at an alarming rate. Despite the USA being a first world country, human trafficking has become a lucrative business for some members of our society.
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The victims affected and forced into modern-day slavery can be of foreign nationalities or the citizens of the USA, but they are all subjected to the horrific injustices of human trafficking-sex trafficking, forced labor, involuntary servitude, forced marriage and debt bondage.
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Many anti-trafficking organizations arrange awareness-raising campaigns year-round, but January is when this awareness day is recognized and publicity is at its peak. It is important to know the signs of human trafficking and who you can contact should you have suspicions. The National Human Trafficking Resource Center Hotline, a resource that anyone can call to submit a tip about potential incidents of trafficking, received 28,335 calls and had 10,949 cases of trafficking reported in 2018 alone, with figures increasing every year. Help raise awareness and potentially save people’s lives by educating yourself more about the despicable act of human trafficking and what you can do if you suspect anyone of being a victim or organizer of this terrifying act.
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I-SHIELD (Iota’s Saving, Healing, Improving, Empowering, Lives, Daily) is a 5 Point program within Iota Phi Theta that not only addresses sexual assault and human trafficking but also issues of domestic violence, elder abuse, and bullying. These are issues deemed significantly important for not only the African American and Hispanic community but more importantly the world. This forum is to give members of the community an opportunity to discuss these issues and provide resources from experts in the areas of human trafficking, sexual assault/abuse, domestic abuse, elder abuse and child abuse in the communities we serve.
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As an organization, we have an opportunity and obligation to deal with what continues to be a national crisis of confidence and conflict in the communities we serve! We believe the I-SHIELD Initiative serves parts of that ambition.
This process is designed to facilitate systemic changes in the communities we serve. We recognize there are galaxies of issues that need to be addressed, and we believe this is one way Iota can meaningfully impact our communities. For more information please contact Victor Peoples, I-SHIELD Coordinator at ishield@iotaphitheta.org

Iota Phi Theta was founded in 1963 during an era of radical change. Today, the historically black fraternity is the fifth-largest predominantly black social service fraternity and headquarters in Maryland.

Ralph Lauren Appropriates Phi Beta Sigma Fraternity’s Letters To Sell $335 Pants

“Luxury clothing brand Ralph Lauren is apologizing amid fallout over the brand’s use of lettering and symbols associated with a historically Black fraternity,” shares Atlanta Black Star(ABS).

ABS continues:

Members of Phi Beta Sigma Fraternity Inc. sounded the alarm this week after a pair of chino pants featured on the brand’s French site used Greek letters representing the fraternity’s nomenclature, according to the Black Greek lifestyle blog Watch the Yard, which first reported the story. The red and black lettering appears on the back knee of the pants, which retail for about $335.

The Yard said that less than three hours after it published a story on the apparent infringement it was contacted by a Ralph Lauren rep who said the company would be removing the pants from sale.

“The use of these symbols on our products was an oversight for which we deeply apologize,” the company said in a statement. “We are immediately taking action to remove this product from our sales channels. While we have a rigorous review process in place for all of our designs, this has prompted us to take another review of our protocols to help ensure that this does not happen again.” Read more via Atlanta Black Star.

Michelle Obama Launches iGTV Series For College Students

“A Year of Firsts,” is the latest project from our forever First Lady, Michelle Obama, that is set to launch on IGTV late January.

Cedric “Big Ced” Thornton of Black Enterprise shares the story: While some would relax after eight long years in the White House, rest is something Michelle Obama isn’t doing just yet. The former first lady will be launching an Instagram video series that will premiere later this month.

Image result for michelle obama college
Michelle Obama as a college student at Princeton.Credit…The Obama-Robinson Family Archives

Obama and her initiative Reach Higher have partnered with ATTN: on a new IGTV series, “A Year of Firsts.” The series aims to empower and inspire freshman college students across the country. Each episode will spotlight the journeys of the students as they embark on their quest for higher education. “A Year of Firsts” continues the tradition that Obama started as first lady of uplifting and inspiring young people and supporting their educational potential.

“As a first-generation college student myself, I know how intimidating it can be to take that leap and pursue your educational dreams,” Obama said in a statement. “That’s why I’m so proud of these students. By sharing their stories, they’re helping others see that the ups and downs of the first year of college are something everyone goes through—and they’re creating a supportive community for others facing similar challenges.”

Read more from Black Enterprise.

Hampton University Marching Force Band Presented With Proclamation From The City

HAMPTON, Va. (WAVY) – The Hampton University Marching Force received a proclamation of praise during Wednesday night’s City Council meeting.

Hampton Mayor Donnie Tuck read and presented the honor, recognizing the band’s service and positive representation of the city stateside and abroad.

The band recently participated in Rome’s New Year’s Day parade. They were the first HBCU to do so.

“We are beyond honored and humbled to be recognized by the City of Hampton as a result of the dedication and hard work of our students. They truly embody the Hampton University values and are reflections of Dr. Harvey’s visionary leadership. We have gone from a band of 78 members to over 200 members in less than two years, and this is no doubt due to the overwhelming support we have received by the Hampton University and Hampton, Virginia communities,” said Dr. Thomas L. Jones, Hampton University Director of Bands, in a news release from the school.

Head over to WAVY.com to read more.

NBA Hall Of Famer Charles Barkley Will Donate $1M To Miles College In Alabama

NBA Hall of Famer Charles Barkley is donating $1 million to help a private, historically black college in Alabama.

The former Auburn University standout, who starred for 16 seasons in the NBA, told Miles College Interim President Bobbie Knight in a telephone call Wednesday, AL.com reported.

“I’ve gotten to know Bobbie over the last year and it was something I really wanted to do,” Barkley told the website. “To have a female president is a big deal. I want to help Bobbie be as successful as she can be.”

Barkley donated $1 million each to two historically black colleges: Alabama A&M University in Huntsville, and Clark Atlanta University in Atlanta in 2016, WBRC reported. In 2017, he pledged $1 million to Morehouse College in Atlanta, AL.com reported.

Knight said the donation will launch a campaign to raise $100 million for the college, the website reported.

“What Barkley has done helps lay the foundation for the campaign,” she said. “I don’t think he realizes what he has done.”

Barkley, who was inducted into the Hall of Fame of 2006, said he hoped the donation to Miles College will go toward academic scholarships, but there were no strings attached.

“They can do what they want to do with it,” Barkley told AL.com.

Source: KIRO 7

Boosie Apologizes To Kappa Alpha Psi Members After Wearing Fraternity Sweater, Wants Them To Teach Him How To Shimmy

Boosie recently apologized to members of Kappa Alpha Psi after he wore a fraternity sweater to an Atlanta Hawks game, enraging many KAPsi brothers across the country.

The “Wipe Me Down” rapper posted a pic wearing the fraternity sweater on Instagram — then all hell broke loose.

One member of Kappa Alpha Psi wrote, “This isn’t cool at all. Not sure if you’re doing this for a laugh or because you think you’re above order due to your celebrity status. This is extremely offensive and disrespectful to my fraternity as a whole. This post needs to come down,” according to Revolt.

From Revolt:

Other Kappas made fun of the situation. One member wrote, “Yo Yo lol Boosie really out here in my frat’s gear lmao wipe me down then boosie!”

Boosie responded to all of the backlash saying, “I WAS N THE MALL LOOKING FOR RED N SAW THE SWEATER N IT WAS HARD. YES I KNEW IT WAS A KAPPA SWEATER. I THOUGHT I WOULD GET LOVE FROM WEARING IT NOT HATE. CALM YALL AS DOWN BRA I WAS JUST GETTING FRESH #leavemealone.” He then captioned that post, “Y’all pissing me off frfr be mad at the mfs n the mall selling em for the low DONT BE MAD AT ME smh.”

In another Instagram post, Boosie appears in a video, saying, “Aye, check this out. I want to give a shout out to all the Kappas, man. If I offended y’all in any kind of way that’s my bad, you know. But, I ain’t going to wear y’all shirt no more.” 

He continued, “But I just found out that y’all step to “Wipe Me Down.” I’m pulling up on YouTube and all y’all do is step to “Wipe Me Down” so I’m not going to wear the shirt, but this what y’all got to do for me: since y’all step off “Wipe Me Down,” y’all got to teach me how to do the dance.”  

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

BOOSIE SPEAKS ‼️ TQ , TED N TOBIAS COME TEACH ME

A post shared by Boosie BadAzz (@officialboosieig) on Jan 9, 2020 at 12:44pm PST

//www.instagram.com/embed.js

The men of Kappa Alpha Psi celebrated their Founders’ Day on January 5th.

Follow Tommy G. Meade Jr. on Twitter @tommygmeadejr

Tuskegee University President Takes Temporary Medical Leave

Tuskegee University President Dr. Lily D. McNair is taking a medical leave of absence for an undisclosed health issue, according to a statement released by the university’s board of trustees.

Dr. Lily D. McNair

McNair will step away from the presidency on Jan. 15 and will be away for most of the Spring 2020 semester.

“Life sometimes presents us with unforeseen circumstances in our personal lives that cross over into our professional ones as well. Today’s matter is one of those situations,” said Board of Trustees Chair Norma Clayton in a letter announcing the news.

“Please be assured that Dr. McNair is fully committed to returning to her presidential duties upon her recovery,” Clayton wrote. “The university’s day-to-day executive-level operations are in the hands of a full complement of cabinet leaders…”

Head over to Diverse Education to read more.

HBCU Grad Wanda Sykes Hosts 28th Annual Bounce Trumpet Awards

Wanda Yvette Sykes is an EMMY winning American actress, comedian, and writer. We love her jokes that push the limits and her spunky attitude. This is why she is going to be the perfect host for annual Bounce Trumpet Awards. The award show will air on January 12, 2019 at 9 pm on Bounce. According to the award show commitee, “The 28th Annual Bounce Trumpet Awards, an exciting and inspirational night recognizing African-American achievements and contributions…”

This is a black-tie gala event that will include “show-stopping musical performances and special moments”. They will be highlighting the best in entertainment, humanitarianism and activism. The Bounce Trumpet Award honorees are Martin Lawrence, Cedric the Entertainer, Marsai Martin, Ambassador Andrew Young, Hydeia Broadbent and Phylicia Fant. There will also be performances from Faith Evans, Rapsody, Sheila E, Elle Varner, BJ the Chicago Kid, Nas, B. Slade, Le’Andria Johnson, Jason McGee & The Choir. 

As you can tell by the guests being mentioned, the Bounce Trumpet Awards were conceived to recognize the outstanding accomplishments of African Americans. It is to focus on those who have succeeded against great odds and inspired success in others.

Actress and comedian, Niecy Nash, will be presenting Cedric the Entertainer with the Excellence in Entertainment Award for his 30+ year career in film. Funny man Mike Epps will be presenting iconic comedian and actor, Martin Lawrence, with the Luminary Award. Black-ish star, Marsai Martin, will receive the Rising Star Award presented from her co-star, Anthony Anderson. Civil Rights icon Ambassador, Andrew Young, receiving the Xernona Clayton Award of Distinction presented by the 2020 Census. 

Music executive Phylicia Fant receiving The Corporate Executive of the Year Award being presented to her by Chairman and CEO of Epic Records Sylvia Rhone. Last but not least, actor Lamman Rucker presenting the Community Activist Award to HIV/AIDS activist and public speaker Hydeia Broadbent. This is sure to be a star studded show you won’t want to miss!

Source: Jagurl TV

Like A Boss, Perfect Film For Ladies Night Out

Like a Boss will hit theaters tomorrow, Jan. 10, but earlier this week, exclusive screenings popped up across the country. #LikeaBossMovie

Ladies in Atlanta, Ga, Washington D.C. and Houston, Tx were treated to a sold-out, free ladies night out unlike any other. As the private screening opened its doors, the sounds of Kelis’ famous track, “I’m Bossy,” could be heard, setting the vibe for about 300 lucky ladies in 3 different cities. Alumni, college students, and members of Alpha Kappa Alpha and Delta Sigma Theta Sorority Inc. represented their schools and organizations as they filled the theaters.

Attendees were automatically entered into a door raffle, with prizes and giveaways including an official movie poster, exclusive holographic Like A Boss bag and even dozens of $25 giftcards to Sephora. It wasn’t all fun and games though, the host of the evening challenged ladies to define what makes them feel like a boss and a few ladies even took to the mic to share before the movie began.

Michaella(Delta) and Karis(AKA) and a few accompanying linesisters represented their chapters and we caught a few proud HBCU alumnae in the crowd as well:

The world of beauty is about to get ugly. Best friends Mia and Mel (Tiffany Haddish and Rose Byrne) are living their best lives running their own cosmetics company they’ve built from the ground up.

Unfortunately, they’re in over their heads financially, and the prospect of a big buyout offer from a notorious titan of the cosmetics industry Claire Luna (Salma Hayek) proves too tempting to pass up, putting Mel and Mia’s lifelong friendship in jeopardy. The beauty business is about to get ugly. LIKE A BOSS also stars Billy Porter, Jennifer Coolidge, Ari Graynor, Natasha Rothwell, Jessica St. Clair and Karan Soni. 

Check out the official trailer for Like A Boss, starring Tiffany Haddish, Rose Byrne, and Salma Hayek.
In theatres January 10th:

Check your local theatres for movie times and reserve your ticket today!

Church Board Forgives $4 Million Historically Black Morris Brown College Debt

The Executive Committee of the General Board of the African Methodist Episcopal Church has voted to forgive over $4 million in debt owed to it by Morris Brown College, school officials announced Tuesday.

The college, located near Mercedes-Benz Stadium, has agreed to create a $1.5 million scholarship for AME members worldwide.

Morris Brown College is seen Friday, April 22, 2011 in Atlanta. Morris Brown College could soon settle nearly $10 million in debt for pennies on the dollar in an agreement pending with the U.S. Education Department. The Associated Press has obtained a letter dated April 7 from the Education Department that says it will forgive more than $9.4 million in debt, provided Morris Brown pays the remaining $500,000. (AP Photo/David Goldman)

College officials said the decision is an important step in its effort to regain its accreditation, which was revoked in 2002. Because Morris Brown is not accredited, students are not able to receive federal loans which are critical to paying tuition at most colleges.

“The removal of the long-term debt improves our position … which is a critical part of the accreditation process. We are thankful to the AME Church,” said Shermanetta Carter, the college’s chief financial officer.

Head over to the Atlanta Journal Constitution to read more.

Users Can Now Choose HBCU Grad Samuel L. Jackson As Their Alexa Voice

Since its inception, Amazon has had brought many features to the Alexa platform, including various sounds for various accents and dialects. However, the latest addition to the collection would make Marvel fans quite happy. Alexa has finally brought the voice of Samuel L Jackson to the digital assistant platform. This means the digital assistant would be answering your questions in Jackson’s voice, provided that the responses for your questions have been covered. Of course, Jackson won’t be there to take care of your grocery list or the reminder list.

This choice does not come for free, though. The voice of Samuel L Jackson for Alexa is now available for an introductory price of $0.99 but the price would skyrocket to $4.99 when the Early Adoption period is over. In the early adoption period, Amazon would be analyzing the popularity and effectiveness of the new voice in a real-life environment. There is also an option to purchase the voice through Alexa interface, and a simple command “Alexa, introduce me to Samuel L Jackson” would suffice. More importantly, users can purchase the family-friendly or the explicit version of the voice, as per the convenience and choice.

Alexa had introduced a number of voices in the past, but the one from Samuel L Jackson could be called the most comprehensive one. There are several commands for which the renowned actor has created his own responses. For instance, there will be a touch of Samuel L Jackson when you ask Alexa for weather updates or to remind you of something at a time. Once again, the family-friendly version of his voice may take away a lot of nuances. An actor known for Marvel series films, Samuel L Jackson has become a cultural icon, thanks to his plethora of movies.

Source: Global Marketing Analysis